Soft Space solution empowers FamilyMart Taiwan and Cathay United Bank (CUB) by coming up with the fastest way to hit critical mass and achieve economies of scale benefitting more of their existing loyalty application and payment capabilities.

Our solution builds an ecosystem surrounding FamilyMart’s physical and online presence by cooperating with surrounding merchants to accept FamilyMart’s wallet called My FamiPay. Customer experience it important, hence to further reward FamilyMart members, our solutions allow loyalty schemes outside of FamilyMart’s stores such as redemption via partnering merchants.

The ecosystem: The strategy behind designing FamilyMart’s ecosystem of combining retail and financial services

Soft Space e-wallet solution offers tailored financial and digital services to CUB and big data analytics for FamilyMart Taiwan. The relaunch of “My FamiPay” is an enhancement of the previous version with some new features, that can connect to various cards in order for users to earn reward points that they can used to redeem or to make payments at the counter.